10 July 2026 – Russ returns with ‘HELL’, a vulnerable and honest record that feels both personal and confessional. Sampling TikTok vocalist Alanna Iman, who performed a cover of Ella Langley’s ‘Choosin Texas’, Russ turns her emotional vocals into a haunting loop that highlights some of his most thoughtful lyrics yet.
‘HELL’ opens an emotional side of Russ that doesn’t posture strength or deflect. Instead, he leans fully into discomfort: distance, doubt, shame, longing, and the slow suffocation of trying to hold it all together while fame demands a certain performance. The song unpacks the push-pull between wanting closeness and needing space, between self-sabotage and self-awareness.
Across the record, Russ brings his usually guarded inner monologue to the surface. Lines such as “Can you text me? This is hell by the way, I’m too desperate, I need you” reveal a sensitive side he rarely shows publicly. Throughout ‘HELL’, he confronts anxiety, shame cycles, and the weight of distance, examining how success can sit right beside chaos. The lyrics shift between confession and accountability, showing both fear and hope, weakness and strength, painting an honest picture of a man sincerely striving to evolve.
In Russ’ own words: “I found an emerging artist on TikTok, Alanna Iman. She posted a cover of ‘Choosin Texas’, and it was insane and I knew I had to sample it. Kept her melody and changed the words to make it sound like she was almost singing backup vocals. The song is about the psychological free fall that happens when someone you love asks for space. It’s the moment where your instinct is to cling, text, call, fix but the only mature response is to do nothing. Sitting in that stillness is its own kind of pain. The song lives inside that anxious attachment loop: wanting reassurance, replaying every thought, trying not to break the boundary and learning to respect space even when it feels unbearable.”
Sampled, produced, written, and mixed by Russ himself, ‘HELL’ continues to showcase his autonomy not only as an artist but also as a storyteller. The track layers a sample from Alanna Iman’s cover that Russ reinterpreted, with warm analogue drums and clean textures, building an atmosphere that feels both claustrophobic and intimate.
'HELL' is the latest single from 'The Elephant & The Rider', the deluxe edition of Russ' album, which he is rolling out one song at a time, eventually shifting to weekly drops. With each new track, Russ continues to expand the conversation around vulnerability, accountability, and emotional honesty in rap.
Across the record, Russ brings his usually guarded inner monologue to the surface. Lines such as “Can you text me? This is hell by the way, I’m too desperate, I need you” reveal a sensitive side he rarely shows publicly. Throughout ‘HELL’, he confronts anxiety, shame cycles, and the weight of distance, examining how success can sit right beside chaos. The lyrics shift between confession and accountability, showing both fear and hope, weakness and strength, painting an honest picture of a man sincerely striving to evolve.
In Russ’ own words: “I found an emerging artist on TikTok, Alanna Iman. She posted a cover of ‘Choosin Texas’, and it was insane and I knew I had to sample it. Kept her melody and changed the words to make it sound like she was almost singing backup vocals. The song is about the psychological free fall that happens when someone you love asks for space. It’s the moment where your instinct is to cling, text, call, fix but the only mature response is to do nothing. Sitting in that stillness is its own kind of pain. The song lives inside that anxious attachment loop: wanting reassurance, replaying every thought, trying not to break the boundary and learning to respect space even when it feels unbearable.”
Sampled, produced, written, and mixed by Russ himself, ‘HELL’ continues to showcase his autonomy not only as an artist but also as a storyteller. The track layers a sample from Alanna Iman’s cover that Russ reinterpreted, with warm analogue drums and clean textures, building an atmosphere that feels both claustrophobic and intimate.
'HELL' is the latest single from 'The Elephant & The Rider', the deluxe edition of Russ' album, which he is rolling out one song at a time, eventually shifting to weekly drops. With each new track, Russ continues to expand the conversation around vulnerability, accountability, and emotional honesty in rap.
‘Hell' is available now on all streaming platforms.
About Russ
Backed by 22 billion streams and 35 million singles sold, multi-platinum artist, producer, entrepreneur, and New York Times best-selling author Russ has built a blueprint for modern creative independence. Known for writing, producing, and mixing his own catalog, his self-made approach led to chart-topping albums like There’s Really A Wolf and SHAKE THE SNOW GLOBE. Globally, he’s sold out iconic venues including the O2 Arena, Crypto.com Arena, and the Hollywood Bowl, with standout performances at festivals such as Coachella and Soundstorm. In 2022, he expanded his executive footprint with the relaunch of DIEMON, his own independent label. Russ has also entered the consumer goods space with Palermo, his forthcoming haircare brand. Across music, literature, and film, Russ continues to champion independence, emotional intelligence, and long-term creative ownership.
Backed by 22 billion streams and 35 million singles sold, multi-platinum artist, producer, entrepreneur, and New York Times best-selling author Russ has built a blueprint for modern creative independence. Known for writing, producing, and mixing his own catalog, his self-made approach led to chart-topping albums like There’s Really A Wolf and SHAKE THE SNOW GLOBE. Globally, he’s sold out iconic venues including the O2 Arena, Crypto.com Arena, and the Hollywood Bowl, with standout performances at festivals such as Coachella and Soundstorm. In 2022, he expanded his executive footprint with the relaunch of DIEMON, his own independent label. Russ has also entered the consumer goods space with Palermo, his forthcoming haircare brand. Across music, literature, and film, Russ continues to champion independence, emotional intelligence, and long-term creative ownership.
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